Projects
Stephen Curry and Jimmy Butler; Google Pixel Switching Stories
To elevate our multi-year NBA partnership, I designed and executed a fully integrated 360-degree talent strategy, building a premier roster of influential NBA stars to drive brand equity for Google Pixel across all major marketing channels. Fully owning the end-to-end lifecycle- from contract negotiations and relationship management to creative implementation- I focus on developing highly authentic campaigns that resonate deeply with our target audience.
To scale the program's success, I helped secure a landmark 3-year partnership with NBA icon Stephen Curry, joining an elite multi-year Google-Pixel roster, including Giannis Antetokounmpo, Jimmy Butler, Joel Embiid, and Jalen Green. The inaugural campaign aimed to intercept ecosystem-loyal consumers hesitant to switch mobile devices. Tapping into the cultural narrative of Curry being celebrated as one of the most loyal figures in sports, the creative playfully showed that even he is willing to "switch" for a better alternative. As a high-engagement easter egg, I cross-integrated fellow Pixel ambassador Jimmy Butler into the spot.
Within its first 24 hours, the campaign drove massive scale across owned social channels, capturing 8.79M views, 1.2M weighted engagements, and an extraordinary 96% positive sentiment rating.
McLaren; Oscar Piastri Pixel 10 x Gemini AI
Supporting our multi-year partnership with McLaren Racing, I spearheaded a high-impact talent strategy, securing long-term ambassadorships with F1 drivers Lando Norris and Oscar Piastri to drive integration across Gemini, Pixel, and Android. To launch the inaugural campaign with Piastri, I capitalized on a strategic cross-sponsorship opportunity, intercepting our existing Australian Open activation by leveraging Piastri’s massive hometown popularity.
In lockstep with the APAC regional team, we led a comprehensive, multi-channel rollout combining strategic earned media and paid social to capture mass scale. The PR strategy featured a coordinated, embargoed broadcast interview on Australia's top-rated morning program (The Today Show, 1.5M reach) and syndicated digital coverage via the country’s largest publisher (Nine.com.au), backed by a wide-scale tech, sports, and lifestyle media distribution.
Within its first 24 hours, the campaign delivered explosive results: 2.1 million impressions (+2,029% over global benchmarks) and 794K weighted engagements (+7,953% over global benchmarks).
Milan Cortina Winter Olympics; Chloe Kim x Google Search AI
For the Milan Cortina 2026 Winter Olympics, I archeicted the end-to-end talent lifecycle and contract negotiations for a premier roster of more than 10 world-class athletes. The overarching strategy went far beyond standard visibility, intentionally activating talent across both Google Search and Google Cloud to drive authentic cultural relevance and highlight distinct AI product differentiation.
I personally managed the full lifecycle, strategy, and execution for a legendary roster including Chloe Kim, Shaun White, Lindsey Vonn, Ilia Malinin, Amber Glenn, Erin Jackson, Brittany Bowe, Red Gerard, Alex Hall, Maddie Mastro, Colby Stevenson, and Hailey Langland.
For our marquee creative asset, we utilized AI Mode in Google Search to deep-dive into Chloe Kim’s historic records and complex trick mechanics. The piece resonated massively on a global scale, shattering reach goals by generating over 10 million views within its first 24 hours on Owned & Operated YouTube channels alone.
NBA Playoffs Google Search AI Mode; Luka Dončić, Shai Gilgeous-Alexander, Stephen Curry
To amplify AI Mode in Google Search, I developed and executed an AI-centric talent strategy designed to integrate cutting-edge product features into our overarching NBA Search partnership. Upon securing executive-level approval for my strategic business proposal and financial rationale, I successfully signed global NBA superstars Luka Dončić and Giannis Antetokounmpo as long-term brand ambassadors. By leveraging Giannis’s existing affinity with the Pixel brand, I structured the deals to maximize cross-ecosystem synergy and optimize brand ROI.
Capitalizing on the high-visibility window of the 2026 NBA Playoffs as our marquee launch moment, we led a creative campaign featuring both athletes that broke down the league's history of legendary, game-winning shots. Framed from the perspective of an amateur player utilizing AI Mode to analyze pro-level training and preparation, the launch commercial drove immediate, massive scale- garnering over 4 million views on Owned & Operated YouTube channels within its first 24 hours.
Doodle for Google; Giannis Antetokounmpo
Driven by a commitment to deepening equity, affiliation, and authenticity across our talent portfolio, I consistently architect cross-functional integrations that align partner values with brand initiatives.
For this Doodle for Google campaign, I strategically leveraged long-standing partner Giannis Antetokounmpo as the hero ambassador. His personal narrative- inspiring youth to dream big, embrace their individuality, and celebrate their unique "superpowers"- perfectly mirrored the campaign's core mission. The resulting social campaign resonated deeply with audiences, shattering platform benchmarks with a 2.4x increase in Instagram engagement and a 3x increase on TikTok. Community sentiment heavily reinforced the authenticity of the partnership, with organic fan commentary praising both the program's focus on youth empowerment and Giannis’s genuine dedication to giving back.
McLaren; Bianca Bustamante Gemini Singapore Helmet Takeover
To elevate my partnership with rising motorsport star Bianca Bustamante, I orchestrated a high-visibility creative collaboration for the Singapore Grand Prix. Centered on showcasing her journey as the first Filipina driver in the F1 Academy, I led the co-creation of a custom racing helmet that seamlessly integrated Gemini and the Google ecosystem into the design workflow.
Acting as the bridge between talent, product, and a featured artist, I guided the collaborative process to use Google's advanced AI features to translate heritage and personal narratives into a physical, one-of-a-kind piece of track art. The campaign successfully demonstrated real-world product utility while driving authentic cultural representation on a global stage.
Google Gemini x A'ja Wilson
To expand our presence in Women's Sport, I spearheaded the go-to-market talent strategy across our WNBA and NWSL partnerships, leading the full lifecycle from initial strategy and contract negotiation to final execution. This included managing an elite athlete roster featuring WNBA All-Stars A'ja Wilson and Kelsey Plum, alongside NWSL stars Trinity Rodman, Sophia Smith, and Alyssa & Gisele Thompson.
Leveraging this talent roster, I proactively designed and executed a talent-led paid social strategy. By strategically integrating key roster athletes- including A'ja Wilson, Trinity Rodman, and the Thompson sisters- I led a comprehensive campaign that successfully drove awareness and engagement across the entire product ecosystem for the Gemini-focused Pixel 10 launch.
Women's World Cup; Megan Rapinoe
In support of our NWSL partnership, I orchestrated a premium talent strategy to sign a powerhouse roster of athlete partners, including Sophia Smith, Trinity Rodman, and cultural icon Megan Rapinoe. Recognizing Rapinoe's historic legacy as a two-time FIFA Women's World Cup Champion, Olympic Gold Medalist, and fierce advocate for equity off the pitch, we launched the marquee Thank You, Megan campaign ahead of her final World Cup appearance.
The initiative was strategically designed to cement Google Pixel's authentic commitment to women's sports by celebrating Rapinoe's impact both on and off the field. The creative integrated the full Google Pixel ecosystem-including the Pixel 7 Pro, Pixel Watch, and Pixel Buds Pro-while providing a high-visibility debut for our pre-released Coral band. The beautifully executed tribute resonated globally, driving millions of impressions and securing prestigious industry awards for creative excellence.
Made By Google x Gemini; Lando Norris & Giannis Antetokounmpo
For Made by Google 2025, I spearheaded a comprehensive talent strategy designed to maximize global viewership, engagement, and product desire for our newest Pixel hardware and AI ecosystem.
Embracing a bold challenger spirit, we shifted to a consumer-first event structure and deployed high-impact talent integrations that ultimately garnered a staggering 373.2 million in organic reach.
Following the keynote, I helped orchestrate a seamless transition to an experiential Pixel Pop-Up sandbox with several influencers. This hands-on environment allowed press, creators, and fans to interact directly with the newly announced hardware, software, and AI capabilities.
On the broadcast side, the re-engineered talent strategy transformed the event's livestream performance, driving a historic 12x year-over-year growth to 13.8 million views—marking the highest viewership in Made by Google history.
Driven by the modernized format and an enhanced talent roster, impressions surged 403% YoY to 52 million, while engagements skyrocketed 527% YoY to 2.1 million.
NBA All Star Weekend HBCU Classic; Real Tone AI Technology
To elevate the cultural profile of the inaugural HBCU Classic during NBA All-Star Weekend, I led an integrated talent and creative strategy featuring a head-to-head showcase between Howard University and Morgan State.
To celebrate the heritage of these historically Black universities, I brokered a partnership with renowned portrait photographer Shaniqwa Jarvis to capture both team rosters utilizing Google Pixel’s Real Tone technology-authentically representing diverse skin tones.
I led a comprehensive 360-degree campaign rollout spanning social, television, and Out-of-Home (OOH) media to drive significant pre-game momentum. To deepen community engagement, the initiative was supported by a premium, custom seeding kit featuring curated HBCU merchandise and the Pixel 6.
The campaign successfully positioned Google at the intersection of sports, culture, and inclusive technology while driving millions of impressions and positive sentiment across social channels.
McLaren; Oscar Piastri Google Gemini x The 'Piastee'
To drive the next phase of our long-term partnership with F1 star Oscar Piastri, we architected a lifestyle-forward campaign that bridged cutting-edge AI utility with motorsport fashion. Capitalizing on Piastri’s massive digital following and sharp wit, the strategy centered on leveraging Gemini Nano, Google's on-device AI, to reimagine his off-track style for the 2026 season through the creation of a bespoke, fan-centric graphic t-shirt line: "The Piastee."
The creative execution and rollout included a three-part paid social video series. The narrative showcased Piastri utilizing Gemini on his Pixel device to conceptualize and design different iterations of "The Piastee"-with each design cleverly embedding a viral community meme or personal insider easter egg. By masterfully intersecting internet culture with real-world AI product utility, the campaign resonated flawlessly with motorsport audiences, generating millions of organic and paid impressions globally.
Milan Cortina Winter Olympics; Ilia Malinin x Search AI
Serving as a high-engagement, social-first continuation of our Milan Cortina 2026 Winter Olympics campaign, I integrated the roster of signed athletes into a specialized content series designed to showcase the deeper capabilities of AI Mode in Google Search through the lens of our premier athlete partners.
This featured episode centered on figure skating phenom Ilia Malinin, globally renowned as "The Quad God" for his history-making, quad-acceleration jumps. To capture the attention of both hardcore sports fans and casual viewers, the creative utilized AI Mode to break down the mind-boggling physics and technical precision behind his record-breaking rotations.
By translating elite Olympic athleticism into accessible, highly shareable digital content, the activation successfully sustained campaign momentum and drove mid-funnel product impressions across our core social channels.
Google Gemini Best Take; Giannis Antetokounmpo
Building upon our multi-year talent partnership with Giannis Antetokounmpo, I integrated Giannis into a product-forward creative campaign for the flagship Pixel 10 launch that perfectly fused athlete utility with cutting-edge hardware capability. To highlight Camera Coach, Google’s advanced, real-time photographic guidance feature, the strategy creatively subverted Giannis's identity as an elite athlete who relies on world-class coaching.
The campaign demonstrated how Camera Coach gives Giannis real-time, instantaneous feedback to ensure perfect framing and composition- proving that off the court, every shot is the right shot. By leveraging our deepest talent relationship for this high-priority hardware launch, the creative seamlessly translated a sophisticated AI-driven camera feature into an approachable, culturally resonant narrative that drove immediate consumer consideration.
Google Pixel 10 AI; Alyssa & Gisele Thompson
Acting as a core component of our broader NWSL partnership and the flagship Pixel 10 ecosystem rollout, I integrated our NWSL partners into a highly engaging, feature-first creative spot starring rising soccer phenomena and sisters, Alyssa and Gisele Thompson. To drive consumer awareness for Magic Cue, Google’s advanced AI photo-optimization feature, the creative strategy leaned heavily into the authentic, playful chemistry of their real-life sibling dynamic.
The narrative humorously explores whether their flawless coordination on and off the pitch is sisterly magic or simply the power of Magic Cue helping them instantly capture the perfect shot.
By pairing the Thompson sisters' rising star power with clear, lifestyle-driven product utility, the campaign successfully humanized our on-device AI capabilities and captured massive engagement among Gen-Z and sports audiences.
Google Pixel 10 AI; Perfect Shot
To solidify Google Pixel’s positioning at the epicenter of women's sports culture during the flagship Pixel 10 rollout, I orchestrated integrating the roster into a high-impact anthem campaign featuring soccer superstars Asisat Oshoala, Gisele Thompson, Sophia Smith, and Trinity Rodman. I help engineer the creative strategy to showcase how these elite athletes take things to the next level both on and off the pitch, positioning the device as the ultimate everyday teammate.
The narrative seamlessly balances hardware capabilities with advanced software utility. It demonstrates the phone's power from the upper deck of a stadium down to the field, capturing impossible action shots while highlighting Gemini-powered productivity tools for their off-field lives.
By cross-activating this powerhouse collective of international and domestic icons, the campaign successfully drove mass brand affinity and showcased deep, multi-feature product consideration among a global sports audience.
Google Pixel 10 AI; A'ja Wilson Switch
Serving as a high-impact continuation of our consumer "Switcher" campaign, I led a targeted talent-led activation featuring WNBA superstar and Google Pixel Ambassador A’ja Wilson. The creative strategy was built around a powerful brand parallel: an unstoppable, tier-one athlete deserves an equally unstoppable device.
Designed to dismantle competitor ecosystem loyalty, the campaign features Wilson directly engaging an audience of hesitant switchers, using her authentic, commanding voice to champion the migration to Google Pixel. The creative spotlights advanced computational photography within Google Photos, demonstrating how everyday users can leverage AI-powered editing tools to instantly elevate their content.
By pairing Wilson’s massive cultural gravity with clear, undeniable software utility, the asset successfully raised awareness to switching ecosystem and drove consumer consideration.
Super Bowl x Magic Eraser; Giannis Antetokounmpo
To drive maximum global awareness for the Google Pixel ecosystem, I orchestrated the talent integration and execution for our high-stakes Super Bowl commercial, featuring a dynamic, cross-industry pairing of Hollywood icon Amy Schumer and NBA superstar Giannis Antetokounmpo.
Managing the complex talent dynamics and tight production lifecycles of a multi-million dollar Super Bowl asset, the creative strategy focused on demonstrating the emotional power of Google’s advanced computational photography. The narrative hilariously and sentimentally followed the duo utilizing AI-powered tools like Magic Eraser to seamlessly remove unwanted elements and reconstruct their favorite memories exactly the way they remember them.
By pairing prime-time entertainment with a clear, relatable product benefit, the commercial captured a massive global audience, dominating the cultural conversation and driving strong search intent and consideration for the Pixel brand.
Google Gemini x NWSL Championship Weekend; Megan Rapinoe
In the lead-up to the highly anticipated NWSL Championship weekend at CPKC Stadium, I led a lifestyle-forward social activation featuring Google Pixel Ambassador and sports icon Megan Rapinoe.
The creative strategy was designed to showcase Gemini’s real-world utility as an intuitive, on-the-go travel companion for high-profile talent navigating a major media weekend.
The content followed Rapinoe as she utilized Gemini on her Pixel device to seamlessly manage her tournament schedule and source curated, hyper-local recommendations for Kansas City’s premier culinary and cultural spots.
By shifting the marketing narrative from core athletic performance to everyday product utility, my intent was for the asset to beautifully humanize Google's AI ecosystem while driving deep consumer consideration among sports fans and travelers alike.
NBA Tip Off; Google Pixel Project Built Different
To capitalize on our official partnership with the NBA, I architected and executed a comprehensive, season-long omnichannel campaign that unified our elite roster of long-term #TeamPixel athlete partners.
Operating at a massive scale across national television, paid and organic social, Out-of-Home (OOH), and integrated first-party and third-party media networks, the campaign was engineered to drive sustained brand equity and market consideration.
The strategic creative framework went beyond traditional endorsement imagery, directly illustrating to basketball fans what makes the Google Pixel ecosystem distinctly different on and off the court. By seamlessly balancing high-visibility mass media placements with precise digital targeting, the campaign sustained constant consumer touchpoints throughout the regular season and playoffs, successfully translating abstract hardware and AI feature differentiation into deep cultural relevance.
The Greatest Pickup Game of All Time; NBA & WNBA Legends
Guided by my modernized talent strategy, I led the end-to-end integration, implementation, and execution for the season's premier marketing window, focusing on how Google Pixel deepens fan connection and community engagement. We initiated our 360-degree campaign rollout with the national broadcast premiere of the "OK, I See You" commercial.
The creative strategy directly leaned into authentic basketball culture, tapping into the iconic hoop vernacular of recognition and respect to showcase how the Pixel elevates the collective fan experience. By focusing the narrative on the theme of being together, the launch spot successfully demonstrated that the device is more than a piece of hardware-it is a cultural conduit that brings communities closer to the sport they love, driving immediate top-of-funnel buzz and sustained brand equity.
NBA All Star Weekend 2025; IRL Activation
To cut through the noise of NBA All-Star Weekend, I co-led an integrated cultural intercept campaign that injected Google Pixel into the center of the fan and creator conversation. Spanning high-impact mass media, custom brand integrations, and highly immersive experiential footprints, the activation was designed to engage key influencers, trusted voices, and basketball communities simultaneously.
The core creative strategy focused on demonstrating how the Pixel 9 Pro and its advanced AI capabilities-specifically Gemini Live- help fans navigate and engage with the fast-paced, evolving culture of the game. Through hands-on, interactive touch points, we showcased Gemini's groundbreaking multimodal capabilities.
By allowing users to seamlessly upload complex inputs and interact in a natural, conversational way, the footprint demonstrated how Gemini acts as a real-time sounding board to rehearse ideas, explore perspectives, and manage their daily workflows, successfully driving deep product consideration among elite taste-makers.
WNBA All Star Weekend 2025; IRL Activation
Today’s WNBA audience represents one of the most passionate, digitally engaged communities in sports culture-they demand deeper access, greater exposure, and interactive moments that place them at the epicenter of the game. Capitalizing on this insight during WNBA All-Star Weekend, I orchestrated an integrated talent marketing campaign across both Google Search and Google Pixel to transform how fans experience high-visibility tentpole events.
The strategy paired an immersive, hands-on experiential footprint with a robust, omni-channel digital and social media presence. By equipping fans, creators, and key opinion leaders with our flagship mobile hardware and AI search utilities, we empowered the community to create premium, real-time content and elevate their collective fandom.
This coordinated lifestyle and product activation successfully positioned Google at the heart of a major cultural moment, driving exceptional brand equity, community trust, and cross-product consideration.
NWSL Championship IRL Activation
To maximize our footprint at the NWSL Championship, we orchestrated the concept and execution of an immersive, physical brand experience designed to elevate the pre-match fan journey. Operating as a strategic consumer touchpoint before fans entered the stadium, the space served as a powerful storytelling and content-creation engine, capturing the energy of the tournament and mobilizing the community in real time.
To drive deep product consideration for Google’s AI ecosystem, guests were invited to step into a multi-sensory, interactive sandbox that provided an intuitive demonstration of Gemini’s capabilities.
By translating complex, next-generation AI into a tangible, highly engaging physical ecosystem, the activation successfully humanized the technology, generated high-volume organic social content, and cemented Google's authentic role in women's sports culture.
Google Pixel Playa; TeamPixel Influencer IRL Activation
To anchor the third annual Team Pixel Summit, I spearheaded the strategy and execution of a premium creator retreat in Puerto Rico, conceptually branded as "Pixel Playa." The multi-day experience featured highly curated, culturally immersive programming designed to engage our elite influencer network while providing natural, impact-driven content-capture opportunities centered on community awareness, local education, and sustainable engagement.
The core product narrative positioned the Google Pixel as the ultimate on-the-go travel concierge, showcasing its advanced AI-powered travel and camera utilities in real-world, high-utility environments. By blending authentic cultural integration with hands-on product discovery, the summit catalyzed an explosion of high-quality, feature-focused organic content while deeply strengthening long-term loyalty and community equity within our influencer ecosystem.
World Cup; The Beautiful Game x Google Pixel
Grounded in the truth that the beautiful game belongs to everyone, I led the integration of talent into an inclusive brand campaign engineered to foster a deep sense of global community and cultural pride among diverse football fanbases. The creative strategy centered on showcasing how Google Pixel’s core innovations- specifically Live Translate and advanced camera features like Real Tone and Magic Eraser- actively dismantle barriers to connection.
The narrative follows fans from distinct global backgrounds utilizing Live Translate to break down linguistic walls across more than 48 languages, while Real Tone authentically captures the rich diversity of their skin tones in real-time.
By seamlessly intersecting bleeding-edge tech utility with authentic human storytelling, the campaign successfully amplified Google's commitment to digital equity, deepened cultural relevance, and positioned the Pixel as a unifying force in global sports culture.
Megan Rapinoe Passion Project x Automic Gold
Expanding on my long-term partnership with sports and cultural icon Megan Rapinoe, I brokered a premium, cross-industry creative collaboration between Rapinoe and Al Sandimirova, the founder of sustainable fine jewelry brand Automic Gold. Together, they co-designed a bespoke, limited-edition custom necklace engineered to celebrate and complement the diverse, natural beauty of every individual.
To maximize the campaign's cultural footprint and drive high-priority hardware awareness, I ensured the custom jewelry was integrated into an exclusive Megan Rapinoe Pixel Collection seeding kit, packed alongside the Pixel 7a and Pixel Buds.
To incentivize organic brand advocacy, I deployed a targeted community-reward initiative, gifting these ultra-premium kits to three standout #TeamPixel members who actively amplified our core campaign anthem and shared their own authentic stories of personal pride.
The activation successfully fused product utility with luxury lifestyle marketing, driving deep organic reach and community equity.
GQ Men of The Year; Jalen Green
Capitalizing on one of the biggest nights in fashion and pop culture, I orchestrated a high-visibility, co-branded integration with GQ for their marquee Men of the Year event. The activation was anchored by a custom, premium Get Ready With Me content feature my talent led integrations with NBA star Jalen Green and comedy icon Druski acting as his stylist.
The creative seamlessly highlighted the AI capabilities and design of the Pixel 8 Pro and was deployed across a robust multi-channel network, including GQ.com and an aggressive cross-platform mix of paid, dark, and organic social ecosystems spanning Instagram, YouTube, and TikTok.
To provide an undeniable real-world product proof-point, I secured a partnership with an official GQ editorial photographer to capture the event's exclusive VIP arrivals utilizing only the Pixel 8 Pro. The resulting high-fashion gallery featured global icons like Kim Kardashian alongside Jalen and Druski, published with official editorial brand attribution: 'Photographed on Pixel 8 Pro.' The asset suite was cross-activated across talent channels, GQ editorial properties, and Google Owned & Operated networks, driving massive cultural relevance and showcasing elite hardware capability.
Google AI Magic Eraser; Simu Liu and Giannis Antetokounmpo
To drive organic consideration for the Pixel ecosystem, I drove a high-impact, cross-industry talent collaboration pairing global NBA ambassador Giannis Antetokounmpo with Hollywood star Simu Liu. The creative strategy centered on a lifestyle-first social activation during a casual pickup basketball game, designed to showcase Google’s pioneering Magic Eraser technology in a highly relatable consumer scenario.
The narrative playfully subverts the classic photobomb trope, capturing the duo attempting to take a post-game selfie before an unwanted background element disrupts the frame. By demonstrating how easily Magic Eraser eliminates the distraction to preserve the perfect memory, the campaign successfully humanized our on-device AI capabilities.
The asset generated exceptional viral reach and community engagement, proving that Google's technology functions as an intuitive tool for everyday lifestyle moments.
NBA Playoffs; The Greatest Watch Party of All Time
To capitalize on the explosive cultural momentum of the NBA Playoffs, I led the talent integration and implementation for the highly anticipated second installment of our flagship brand franchise, serving as a high-energy homage to basketball culture. Building upon the success of the Greatest Pick-Up Game of All Time, this cinematic short film was engineered to capture the joyful spirit and spontaneous energy of the postseason for a digital-first audience.
The creative strategy centered on immersive world-building: we took a grassroots, community gathering in a neighborhood setting and progressively scaled it into the ultimate, boundary-breaking playoff watch party.
Throughout the film, the #TeamPixel athlete and creator ecosystem served as the narrative catalyst, demonstrating how Google Pixel’s advanced hardware and AI features functioned as the technological enabler making the entire experience possible.
By masterfully intersecting premium cinematic storytelling with real-world product utility, the campaign generated massive top-of-funnel buzz and sustained deep consumer engagement across all core social channels.
WNBA All Star Weekend 2023; IRL Activation Las Vegas
Capitalizing on the explosive growth and cultural momentum of women’s basketball, I led the creator and talent strategy for an immersive, high-visibility physical footprint at WNBA All-Star Weekend designed to elevate the modern fandom experience. The creative strategy was engineered to deepen fans' cultural proximity to the league, positioning the Pixel series as the ultimate access tool for everything that makes the WNBA a must-watch phenomenon.
WNBA All Star Weekend; IRL Activation Pheonix
To celebrate WNBA All Star Weekend in Phoenix, we built dedicated rooms for fans to explore different moments within the space. Each room included a collaboration with woman-led brands & creators so that each dedicated space fully represented WNBA culture - with both Pixel and Google Search-centric activations throughout, and social-ready photo moments to flex our next-level camera.
NBA All Star Weekend; IRL Activation Indianapolis
To maximize our brand footprint during NBA All-Star Weekend, I conceptualized and executed integrating talent for The Pixel Combine- a premier creator activation engineered to optimize content velocity, output scale, and production value. Playfully hijacking the sports metaphor of the draft combine, the initiative served as an elite technical and creative testing ground where our influencer roster and their communities could push the limits of our latest devices.
Operating as a high-yield content engine, The Pixel Combine provided creators with hyper-curated environments and production resources to test flagship hardware and AI features in real time. The strategy was a massive operational success, driving a measurable surge in both organic advocacy and targeted paid distributions throughout the weekend. By transforming standard talent sponsorships into a highly structured, collaborative content factory, the activation amplified our brand message, dominated the weekend's social conversation, and delivered exceptional influencer ROI.
Google Pixel AI; Pixel Skates
To drive top-of-funnel consideration during a high-priority hardware window, I led a high-energy #TeamPixel lifestyle asset engineered to showcase the intersection of premium lifestyle culture and everyday celebration. The creative strategy centered on dynamic visual storytelling, capturing raw, unscripted moments of joy and triumph through the lens of Google’s flagship mobile hardware.
Rather than treating technology as static, I ensured the narrative positions our advanced on-device AI capabilities-such as Best Take and Video Boost- as the intuitive tools that preserve the authenticity of the moment.
#TeamPixel Music Highlight
To deepen Google Pixel’s footprint within the music and lifestyle ecosystem, I spearheaded a premium, multi-part editorial profile series celebrating our #TeamPixel creator community. The campaign was engineered to document the authentic artistic workflows and inspiration of several vanguard musicians, positioning our flagship hardware as an essential creative catalyst.
My creative strategy centered on showing, rather than just telling, how these artists utilize the device to capture spontaneous melodies, archive sonic inspiration, and manage their daily production life.
Magic Johnson x Magic Eraser
To drive high-impact awareness for Google’s exclusive AI ecosystem, I led a high-visibility social activation featuring NBA Legend and cultural icon Earvin "Magic" Johnson. The creative strategy leaned into a brilliant, self-aware marketing pun: having Magic himself demonstrate the magic of the Pixel-exclusive Magic Eraser.
The snackable social narrative followed the Hall of Famer as he utilized the flagship computational photography tool to effortlessly erase unwanted background distractions and noise from a personal photo, restoring the image to perfection.